Privacy Policy

Last updated: June 2026

Velou operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Velou is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

Contact details — name, address, billing address, shipping address, phone number, and email address.
Financial information — credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, and payment confirmation.
Account information — username, password, security questions, preferences and settings.
Transaction information — items you view, add to your cart, purchase, return, exchange or cancel, and your past transactions.
Communications with us — information you include in messages to us, for example, when sending a customer support inquiry.
Device information — information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information — how and when you interact with or navigate the Services.

Personal Information Sources

We collect personal information from:

Directly from you — when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services — from your device when you use our products or visit our website, including through cookies and similar technologies.
From our service providers — when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

Provide, Tailor, and Improve the Services — to process payments, fulfill orders, send account notifications, manage returns, arrange shipping, and create a customized shopping experience.
Marketing and Advertising — to send promotional communications by email or postal mail, and to show you online advertisements based on your activity on the Services.
Security and Fraud Prevention — to authenticate your account, provide a secure payment experience, and detect or take action against possible fraudulent or illegal activity.
Communicating with You — to provide customer support and maintain our business relationship with you.
Legal Reasons — to comply with applicable law, respond to valid legal process, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

With Shopify and other vendors who perform services on our behalf (e.g. payment processing, data analytics, customer support, fulfillment and shipping).
With business and marketing partners to provide marketing services and advertise to you. Our partners will use your information in accordance with their own privacy notices. You may have a right to opt out of targeted advertising based on your online activity. You can exercise that right here.
When you direct or consent to our disclosure, such as to ship you products or through social media integrations.
With our affiliates or within our corporate group.
In connection with a business transaction, to comply with legal obligations, to enforce applicable policies, and to protect or defend the Services, our rights, and the rights of our users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit will be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside. To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

Third Party Websites and Links

The Services may provide links to websites or platforms operated by third parties. We are not responsible for the privacy or security of those sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may be viewable by other users without limitation as to its use by us or by a third party.

Children's Data

The Services are not intended for children. We do not knowingly collect personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, please contact us to request deletion. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee absolute security. We recommend that you do not use unsecure channels to communicate sensitive information to us. How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce our policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below. These rights are not absolute and may apply only in certain circumstances.

Right to Access / Know — you may request access to personal information we hold about you.
Right to Delete — you may request that we delete personal information we maintain about you.
Right to Correct — you may request that we correct inaccurate personal information we maintain about you.
Right of Portability — you may request a copy of the personal information we hold about you, in certain circumstances.
Right to Opt out of Sale or Sharing for Targeted Advertising — you may have a right to opt out of the "sale" or "sharing" of your personal information for targeted advertising. You can exercise this right here. If you visit our website with the Global Privacy Control opt-out signal enabled, we will treat this as an opt-out request for that device and browser. Learn more at globalprivacycontrol.org.
Managing Communication Preferences — you may opt out of promotional emails at any time using the unsubscribe link in our emails. We may still send non-promotional emails about your account or orders.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store and process your personal information outside the country you live in, including in the United States.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact Us

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us: